December 31, 2008 -- Scala Announces an on Time Release of the Much Anticipated Release 4 of Scala5
Integration of Ad Manager with Scala Content Manager
Exton, PA December 31, 2008 – Scala, the leading provider of
end-to-end solutions for the advertising management and digital signage
markets, today announced Release 4 of its Scala5 connected
signage software has been released to its customers around the globe.
This release represents Scala’s continued commitment to cutting-edge
technology for its global customer base.
Scala’s Research and Development team has expanded since the last
release with new resources in the US and in India. The R&D team has
adopted stronger development methodologies for product releases. The
growth of the team and the new methodology allowed Scala to announce
Release 4 on time and with more features than originally anticipated.
“Scala’s R&D team is stronger today than it has ever been. We’re
looking forward to getting even more done in 2009,” commented Peter
Cherna, Vice President, Research and Development.
The highlights of Release 4 are:
- Web Services for Content Manager - allow third-party applications to interface with the Scala Content Manager functionality
- Ad
Manager Tie In to Content Manager via Web Services - the first phase of
integration of Scala Ad Manager with Scala Content Manager
- Playback Audit EX Module - the new module generates proof-of-play reports showing what media played where, when and how often
- Media Playback Controls - including: “playlist shuffle”, “play N times” from a playlist and “play fullscreen”
- Time Triggers - added to trigger a playlist at specific times or regular intervals.
- Scala
Designer more Photoshop® friendly - Ars Media Photoshop Plug-in has
been added to convert Photoshop layered elements to ScalaScript
- Adobe
Flash® support has been greatly enhanced to provide smoother, faster,
high-quality playback including: interactive support, alpha channel and
“FlashVars”.
Updates for current customers and partners are available at www.scala.com/updates.
“This Release has been a real challenge for the R&D team since
we have brought on new team members and improved our development
methodology, but we’ve managed to put tons of great features and
enhancements into it. I’m sure our partners and customers will be happy
with the results,” says Peter Cherna, Vice President, Research and
Development for Scala.
About Scala
Scala is a leading global provider of digital signage and
advertising management solutions. By combining digital and traditional
signage systems, Scala has become the world’s first connected signage
company, allowing customers to create, manage and distribute both
traditional and digital signage via one software platform. The
company's solutions are used in retail, education, entertainment,
government and other industries for diverse applications such as retail
advertising networks, corporate communications (employee TV),
traditional and digital billboards, digital menu boards, digital
posters, cable TV, hotel lobby signage, gas pump toppers, outdoor
advertising, interactive touch-screens and kiosks, etc. Scala pioneered
the digital signage industry and today drives over 70,000 screens
worldwide; more screens than all competitors combined. The company's
digital signage platform customers include Rabobank, IKEA, Burger
King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner
Brothers, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol,
Shell, NorgesGruppen and thousands more. The company’s advertising
management customers include CBS Outdoor, Clear Channel Outdoor, Magic
Media, Reagan, Adams Outdoor Advertising, and many more. Scala is
headquartered near Philadelphia, USA and has subsidiaries in Canada,
The Netherlands, France, Norway, Japan and also over 450 partners in
more than 60 countries. More information is available at www.scala.com.
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