May 7, 2008 - POPAI Recognizes Excellence at Prestigious Digital Signage Awards
Scala, the leading provider of end-to-end digital signage market,
today announced that POPAI has awarded The Krystal Company and Lamar Outdoor Advertising excellence
in digital signage applications for their respective categories.
Lamar � Silver Award, Transportation/Transit
Lamar�s objective was to deploy a nationwide network of full-size outdoor LED billboards targeting prime real
estate and heavy traffic areas. Lamar developed a web-based ad sales and management system integrated
with Scala InfoChannel�, available from PSX Corporation (www.psx-inc.com), a Scala Certified Partner,
where a customer can dynamically view and update ads on the billboard.
Lamar digital displays are the future of out-of-home advertising and the technology allows for billboard
advertising that was never before possible. Lamar�s digital displays are outdoors� most flexible type of
advertising. Lamar�s digital displays are best used to advertise special promotions, one-day sales, breaking
news, price points, etc. With no production charges, no installation schedule and the freedom to change your
message as often as you would like, the options to Lamar customers are limitless. For more information visit
www.lamar.com.
The Krystal Restaurant -- Bronze Award, Hospitality/Entertainment
The Krystal Restaurant, located in Chattanooga, TN, wanted to design their restaurant with their 50�s traditional
theme of drive-in eating with customers selecting meal choices from a menu available at their car location. The
meal would then be delivered to their car by �car hops� and the customer would typically relax in their car to eat
their meal or take it out.
While Krystal wanted to maintain this �retro� look and feel they also wanted to enhance the customer experience
while introducing the efficiencies of modern fast food restaurants. Krystal contacted the Hammond Communications
Group (www.hammondcg.com), a Scala Certified Partner, who designed a menuboard system for interior and
exterior meal offerings.
If the customer chooses to eat their meal in their car the digital signage menuboard provides a live TV entertainment
feed for the local Chattanooga area. Audio is piped through a specific station on their car�s FM radio. For more
information visit www.krystal.com.
�Scala is proud of the innovation and creativity exemplified in our customer�s award presentations,� says Gerard
Bucas, CEO, Scala Inc. �While deployments of digital signage networks are pervasive around the world, only a few
deployments actually redefine the next generation of technology for a given market segment.�
About Krystal
Founded in 1932, The Krystal Company is the oldest quick service restaurant chain in the Southeast and the second
oldest chain in the United States. Employed by three generations of Americans, Krystal is a cultural icon. By delivering
great food, quality service and fair value for 70 years, the Krystal brand has assumed a prominent place in the Southeast�s
cultural landscape.
About Lamar
Lamar Advertising Company is a leading outdoor advertising company currently operating over 150 outdoor advertising
companies in 44 states and Puerto Rico, logo businesses in 19 states and the province of Ontario, Canada and approximately
69 transit advertising franchises in the United States, Canada and Puerto Rico.
About Scala, Inc.
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software
for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel
product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries
for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital
Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information
channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's
cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage
networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner
Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street
Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned
subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries.
Scala's products are primarily sold through an international network of Scala Certified Partners. More information is
available at www.scala.com.
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