The
world of cable television is changing fast. Technology is moving from
analog to digital. The Web has become a new medium for content as well
as a competitor for audience attention. But the top concern for most
cable operators is still just how to stay competitive with a higher
level of customer service, while still being cost conscious and in some
cases even profitable.
Every community has a local access cable
channel provided as a community service. The benefit depends on how
well the cable channel is utilized and if it is as visually exciting as
the commercial cable channels that dominate the lineups. Many schools
either contribute to the local access channel, or have their own. This
a great opportunity to get students involved in TV production and
community involvement.
Scala InfoChannel cable digital signage
provides a complete production and playback system for local broadcast
and cable TV channels. It's flexible and easy to learn tool to create,
schedule and broadcast quality programming right from a desktop PC.
Channels
created with InfoChannel generate enormous appeal among viewers with
its high quality look and feel. Content such as local weather
information, news, announcements, sports and education gives the
community a reason to tune into the channel.
The same easy
interface of our cable digital signage allows content to be organized
and scheduled to meet production needs and target demographics by when
viewers watch TV. With InfoChannel authoring and playback systems, new
programming can be edited while the channel is still live.
Cable Signage Examples
- Community bulletin boards
- Photo advertising channels
- Channel guide listings
- News and weather
- Community and city announcements
- School closing/weather alerts
- Local sports team scores
- Homeland security alerts
- Amber alerts
